The European Commission's AI regulation proposal is a proposal for a regulation of the European parliament and of the Council laying down harmonized rules on artificial intelligence, Artificial Intelligence Act and amending certain union legislative acts (published in April 2021). Its explanatory memorandum explicitly aims to implement, among others, an ecosystem of trust by proposing a legal framework for trustworthy AI and the word trust is mentioned several times (14 trust, 1 trusted, 2 trustful, 21 trustworthy, 3 trustworthiness, 6 entrusted, 1 entrusting). This is somewhat surprising from a Swiss legal point of view. Indeed, under Swiss law, trust (German: Vertrauen / Italian: Fiducia / French: Confiance) is never mentioned, for example, in the Swiss Civil Code, in the Code of Obligations, nor in the Federal Product Liability Act, which constitute fundamental legal bases. However, we start seeing this trend also in Switzerland: The second key objective of the Digital Switzerland Strategy is guaranteeing security, trust and transparency.